BMO Harris Bank

Fellow Researchers: Jess Ciesielski, Anna Pristach, Emily Wagner, Monica Zavala

The Task: Immerse ourselves in BMO Harris Bank's target market to figure out what makes them tick, how could they be reached more efficiently, and how do they live through the brand? From brainstorming to primary data collection, our team delivered a full-scale Market Research project to help BMO executives understand how experiential marketing has shifted, and how they can remain above the trend .

Managerial Decision Opportunity: How does BMO currently utilize its sponsorships to actively engage participants at the Chicago Holiday Light's Festival?