Hoy Media

Fellow Researchers: Jess Ciesielski, Anna Pristach, Emily Wagner, Monica Zavala

The Task: Immerse ourselves in Hoy Media's target market to figure out what makes them tick, how could they be reached more efficiently, and how do they live through the brand? From brainstorming to primary and secondary data collection, our team delivered a full-scale Market Research project which was awarded most insightful out of 20 other teams.

Managerial Decision Opportunity : How does Hoy's current target market embody the brand?

Two Truths and a Lie


I told Bill Gates I liked his tie when I was 7 years old.


I got a "B" in Summer School Gym Class


I had to hitchhike across Italy because our coach bus broke down

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