What do Pumpkin Spiced Lattes & Crunchwrap Supremes Have to Do With Gender?
The Task: Spend an entire semester researching gender and its influence in marketing.
Research Question: How are corporate brands gendered in the marketplace? Do those genders reflect the brand’s perfect customer through advertising?
My Findings: Ultimately, the main thing I learned from this writing process is that brands in fact do have a gender. Their gender is comprised of sub-genders of brand characteristics like font, color, logo appearance and sound. Together, these components make up a brand’s personality which combine to the gender of the overall brand.