What do Pumpkin Spiced Lattes & Crunchwrap Supremes Have to Do With Gender? 

The Task: Spend an entire semester researching gender and its influence in marketing.

Research Question: How are corporate brands gendered in the marketplace? Do those genders reflect the brand’s perfect customer through advertising?

My Findings: Ultimately, the main thing I learned from this writing process is that brands in fact do have a gender. Their gender is comprised of sub-genders of brand characteristics like font, color, logo appearance and sound. Together, these components make up a brand’s personality which combine to the gender of the overall brand.

Two Truths and a Lie

 

I told Bill Gates I liked his tie when I was 7 years old.

 

I got a "B" in Summer School Gym Class

 

I had to hitchhike across Italy because our coach bus broke down

Want to know the answer?  Email me